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Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).


For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…



What Search Engines look for !

 1 -  Relevancy

 2 -  The quality of your content

 3 -  User experience

 4 -  Site speed

 5 -  Cross-device compatibility

 6 -   Internal linking

 7 -   Authority  

 8 -  Meta descriptions and title tags



 



 What are search engines NOT looking for?

 1 - Keyword stuffing

 2 - Link buying or excessive link exchanging

 3 - Annoying ads

 

 

  9 -  Schema markup

10 -  Properly tagged images

11 -  Evergreen content

12 -  Domain names

13 -  Headlines and permalinks

14 –  Comment

15 -  Local SEO

16 -  Social

4 - Mobile app interstitials

5 - Duplicated content

6 - Hidden text and links


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